A FUTURE MANDATORY BUSINESS PRACTICE
App development and mobile applications are becoming an integral part of the business world, irrespective of size or industry. While many small businesses focus on website marketing, a large majority of those are failing to capitalise on an even more lucrative and engaging marketing and revenue-generating tool – mobile apps. In case you haven’t yet noticed, apps surround the average consumer on a day-to-day basis, giving them direct access to mobile purchasing, information, social networks, gaming, radio, podcasts and so much more. In an industry forecasted to see revenue grow by 62% and above annually, here’s why you should be investing in an app and eating your piece of the mobile application jackpot pie:
- Apps as Promotional Tool
- Creating a New Revenue Stream
- Extending Your Customer Reach
- Showcasing Your Products and Services
- Encouraging Two-Way Communication
- Perception and Positioning VS Competitors
SOME MOBILE APP FACTS
Not convinced about the impact of mobile yet? No problem! Check these stats out:
- Revenue generation is predicted to grow by 550% by 2016 for mobile applications
- 84% of small business owners saw an increase in business activity after mobile marketing efforts
- 64% of small businesses will increase their mobile marketing budget
- 69% of small businesses agreed that mobile marketing is key to small business growth in the next 5 years
- 30.5% of small businesses will use mobile advertising, apps or SMS as part of their advertising due in part to its ability to geo-target potential customers
We can’t deny numbers now, can we?
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DEVELOPING FOR YOU
Our app packages are designed and priced for small businesses just like you! We understand the growing trend towards mobile marketing and believe every small business deserves affordable and professional access to big business-esque app development and mobile marketing resources.
Of the 1.2 billing computing devices sold in 2012, smartphones and tablets out-shipped PCS by a whopping 2-1. That’s an extraordinary figure that reflects the average consumers purchasing habits. It’s also estimated that by 2015, close to a billion consumers will be using mobile devices only (no laptop, no desktop), making mobile presence an essential priority for future-proofing your small business.
THE FUTURE OF MOBILE IS NOW
In today’s business climate, consumers purchase in patterns they’ve never explored before. Smartphone penetration has risen to 52% of the population and these smartphone owners are becoming increasingly reliant on their devices. 58% access the Internet every day on their smartphone and most never leave home without it. Businesses that make mobile a central part of their strategy will benefit from the opportunity to engage the connected consumer. Mobile search, video, app usage and social networking are prolific. 74% of consumers actually rely on social networks to aid them in making a purchasing decision. Via app and social media integration, it’s time for your business to capitalise and springboard into the future of consumer marketing.
LET’S GO MOBILE!
Are you ready to take your small business mobile? Join the revolution!
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